Communicating science : "a scientist's survival kit" / by Giovanni Carrada.

Luxembourg : Office for Official Publications of the European Communities, 2006.

76 pages ; 30 cm

Cat. no: " KI-76-06-019-EN-C."

Introduction -- Leaving the ivory tower -- ABCs of communicating with the public -- Planning your communication -- Telling a science story -- Using journalists -- Knowing the media.