The product of years of research and widely prescribed by The Dental Profession : your teeth are only as healthy as your gums : preserve them both with Gibbs "S.R." tooth paste / Gibbs.

White paper envelope used in chemists' shops to put toothbrushes in when they are sold. It advertises D. & W. Gibbs Ltd.'s "S.R." toothpaste ("specially prepared for the treatment and prevention of inflamed, tender or bleeding gums (gingivitis) and pyorhoea")